Sam Adams Marathon TV Spot

About the Project
In early 2020, we began working with Sam Adams for a series of special releases, timeless classics, and a fresh new remix. From Pride to the Boston Marathon, a brand new hazy double IPA to Sam’s first non-alcoholic beer, we’re proud to be working with the creative team behind this iconic brewery.
Credits
Director: Jon Mercer and Tim O’Donnell
Editor: Samuel Oldmeadow
Client: Samuel Adams


“Pixela is THE team you want on the ground with you. The entire process is fun, energetic and positive. They work as hard for your projects as you do. The final result is always beautiful, professional, and with more heart than you imagined possible. These are master storytellers and teammates.”

– Dave Wells, Boston Beer



SNHU Global Education Movement

About the Project
Beginning in 2018 SNHU’s GEM needed a way of sharing student stories and documenting the transformative work being done on a first of its kind refugee higher education program. Our multi-year approach to this project has had our team working across six different countries creating empowering and impactful photos, video, and podcast content.
Credits
Director: Jon Mercer
Editor: Sara Kim Hopkins
Client: Southern New Hampshire University


“Working with Jon and team has beyond exceeded our expectations of what we could capture to tell our story. Their empathetic and creative approach brought new ideas while helping us stay authentic to our identity.”

– Dr. Chrystina Russell, Global Education Movement at Southern New Hampshire University



Life Is Good: Autism Awareness

About the Project
An inspiring, heart-warming story told through the eyes of Cory: a brilliant and talented 11 year-old boy with Asperger’s Syndrome. Follow Cory’s journey from the National Dog Show to Westminster, and witness how a boy’s passion for dogs has opened up his communication with the world around him.
Credits
Director: Tim O’Donnell
Editor: Jon Mercer and Tim O’Donnell
Client: Life Is Good




Lovin’ Spoonfuls Brand Video

About the Project
We’ve partnered with Lovin’ many times over their ten-year history, and their important work has never been so critical. Through education and relief efforts, Lovin’s work is a vital resource to communities in need within the Greater Boston area. In 2020, alongside the increased need for their efforts, our work adapted to Lovin’s growth throughout the pandemic as we focused on brand videos and virtual events.
Credits
Director: Jon Mercer and Tim O’Donnell
Editor: Afi Goncalves
Client: Lovin’ Spoonfuls


“It is such a genuine experience with Pixela. Everything about working with Jon and Tim is representative of a fantastic final product. They tell real stories, in an honest and compelling way – and for us, given people unique access into our work in a personal and creative way. This company is the real deal.”

– Ashley Stanley, Lovin Spoonfuls